Also, in a stunning effort to create the most self-serving and pointless way to help the victims of the Chinese Earthquake, Japanese “style guru”, Hiroshi Fujiwara, has announced a collaborative effort with Nike; The Fragment Design x Nike Sichuan Panda Court Traditions (unbelievably, that is the actual name – homeless Pandas’re more important than people then, Hiroshi?). They will (to allow the tiniest modicum of humanity to be assigned to Fujiwara) be auctioned off to raise money for the victims, but considering how long it will take to make the shoes and how (comparatively) little money they will raise, this seems like the astonishingly offensive attempt to gain publicity through the deaths of 10,000 people who would never be able to afford anything from Fragment Design at the best of times. Poor, poor show Mr Fujiwara.